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Since its establishment, Synear Food is always bearing the taste of Chinese family and following the people’s living idea. Synear Food hopes to make the world people try Synear taste and gradually put Synear brand into everybody’s heart. Synear Food also conveys the value sense “delicious food, how can we not miss it?” to each consumer and closes the emotional distance.
From“Recruit sweet dumpling master with RMB500000 yuan” at the initial stage to appearance on international stage of Synear Jiaozi represented by Jackie Chan at the signing ceremony of “Quick-freeze Stuffing Food Exclusive Supplier for 2008’Beijing Olympic Games” and to the start of entertainment marketing strategy innovation, Synear Food tries to create the marketing mode connecting the product and brand by product & shows and accurate position of audiences, affection tie taking the entertainment as carrier (several popular programs such as “Dad, where will we go”, “China Talent Show”, “Swordsman”, “Star Space” and “PK Show”) and passing the happiness and accompanying. Synear Food also implanted the marketing mode as the title sponsor of large-scale TV series “Legend of Miyue”, “Never Cry in Beijing, Shanghai and Guangzhou” and “Love is still believed in Beijing, Shanghai and Guangzhou” in order to realize the emotional resonance between the brand and audiences. “Synear Story”, the original micro variety talk show, got 16.1 million times’ video view and created a warm and oriented content marketing. As the bold innovation of IP marketing for micro variety show, it implants the topic “miss together with Chinese” and “Delicious food, how can we not miss it” into the users’heart.
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